With New Years Eve approaching, and with it the temptation to coddle the bottle, I felt it was my duty to share this music video by Dr. Steve Greenberg & Rafael (Ralph) Murciano. Doc Steve was WCIX’s health reporter – and a master of creative storytelling--so this was not your usual “don’t drink and drive” message. Nothing preachy, no stiff talking heads, none of the usual TV clichés: Steve and Ralph instead decided to drive the point home, using music. Powered by a Willie Dixon blues riff, they wrote, produced, and directed the video you are about to see.
I opted to use the off-the-air version, because it includes the intro from weathercaster-turned-newsman Bob Soper. Some people have forgotten that he spent many years at Channel 6, following his stint at WSVN Channel 7. One of my jobs around this time was to work with Soper, showing him the ins-and-outs of news writing. Soper, as you’d expect, was a quick study, and made a rather seamless transition to the anchor chair.
The Say Six! Blog wishes all of our readers a safe and happy new year. If you must drink, then follow Steve and Ralph’s advice. And be sure to check out Steve’s Gadget Nation, for a look at his successful post-news career.